NADEX
A highly accelerated rebranding effort.
PROJECT NAME
Bridge Campaign
ROLE
Creative Direction
Design
Nadex, an online binary options exchange, was on track for a full brand and positioning launch. To address their immediate marketing needs, Nadex was looking for an accelerated interim brand fix. Their objective was to create a more exciting set of brand assets that included animation and clear copy that conveyed the type of trades you can make on
their platform.
We built-out an adrenaline filled campaign using video, dynamic display graphics, and a fresh landing page design to get them up in running within 2-weeks.
Team credits: Eric Kauppila, Art Direction. Steve Steger, Copywriter. Video, Michael Cruz.
LinkedIn and Facebook 15-second video
Landing page