Tin Cup Creative


Launching in-store mobile payments.


Mobile App Launch


Strategy & Planning

Digital Services

Creative Direction & Design

In 2014, PayPal tested efforts to launch their in-store mobile payment solution to small business in selected markets. To

be successful, this campaign also needed to drive consumer awareness and product usage, while providing merchants with in-store marketing and employee engagement tools.

Creating a unified solution that included strategy support, creative, print production and fulfillment, research and analytics. PayPal successfully rolled out their in-store payment system with more people paying with PayPal in stores than ever before.

Team credits: Janel Toal, Art Direction. Chris LeSueur, Copywriter. Joe DeFalco, Print Production and Fulfilment.