PayPal
Launching in-store mobile payments.
PROJECT NAME
Mobile App Launch
ROLE
Strategy & Planning
Digital Services
Creative Direction & Design
In 2014, PayPal tested efforts to launch their in-store mobile payment solution to small business in selected markets. To
be successful, this campaign also needed to drive consumer awareness and product usage, while providing merchants with in-store marketing and employee engagement tools.
Creating a unified solution that included strategy support, creative, print production and fulfillment, research and analytics. PayPal successfully rolled out their in-store payment system with more people paying with PayPal in stores than ever before.
Team credits: Janel Toal, Art Direction. Chris LeSueur, Copywriter. Joe DeFalco, Print Production and Fulfilment.
