ALLSTATE
Creating campaigns that break through the clutter.
CAMPAIGN NAMES
"Safe Driver"
"Agents for Good"
"Mayhem"
ROLE
Creative Direction
Strategy
Concept Development
Provided a creative review of Allstate's current campaigns across in-market creative, direct mail and email. Developed
a new go-to-market strategic plan through the prospecting journey.
Presented three campaign concepts each included a
PR events, video, social, email, landing pages and
direct mail both for both acquisition and win back.
Team credits: Janel Toal and Jesse Beauchamp,
Art Direction. Chris LeSueur, Copywriting.
