
ALLSTATE
Creating campaigns that break through the clutter.
ALLSTATE
Creating campaigns that break through the clutter.
CAMPAIGN NAMES
"Safe Driver"
"Agents for Good"
"Mayhem"
ROLE
Creative Direction
Strategy
Concept Development
Provided a creative review of Allstate's current campaigns across in-market creative, direct mail and email. Developed
a new go-to-market strategic plan through the prospecting journey.
Presented three campaign concepts each included a
PR events, video, social, email, landing pages and
direct mail both for both acquisition and win back.
Team credits: Janel Toal and Jesse Beauchamp,
Art Direction. Chris LeSueur, Copywriting.