Fifth Third Bank
Launching a new card family into market.
CAMPAIGN NAMES
Card Launch
ROLE
Strategy
Card Naming &
Positioning
Design
Fifth Third Bank looked to launch a new suite of credit cards
to simplify and better target their products to existing and prospective customers.
We developed new product names, soft vetted and wrote product positioning and value statements for each card. Provided several card designs, and executed through to plastic production.
The launch also included a cohesive customer conversion contact stream across different channels.
Team credits: Eric Kauppila and Kirk Middleton Card Design. Steve Steger, copywriter.
Final plastic designs and card names
Conversion Mailing—Notification Direct Mail
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Conversion Mailing—Card Coming Soon Self Mailer
Conversion Mailing—Welcome Mailer