DISCOVER NETWORK
Delivering “Real Power” to Discover merchant marketing.
PROJECT NAME
Real Facts. Real People.
ROLE
Creative Direction
Art Direction
Branding
Discover Network needed a fresh approach to convince merchants to add Discover as a payment option. We traveled across the country conducting research and talking to both merchants and customers. From insights gathered, we crafted a story of the value Discover brings to small businesses and for their customers.
Campaign included videos, print and a brand toolkit filled with testimonials and photography to be used in merchant communications.
